InternetSearchSpecialists.com

Search Engine Marketing (or SEM) is an additional fundamental to website Search Engine Optimistation.

Once the Website has been completed and Optimised, it needs to be marketed or promoted.

This can be purely via the Internet:

ORGANIC MARKETING:
Submission to the top search engines like Google, Yahoo and MSN - for free.

PAY-PER-CLICK (PPC):
Submission with agreed payment schedule for high ranking or special placement in Search results.

LOCAL MARKETING:
Submission to local sites.

Traditional Media supplementation:
You can also enhance Search Engine Marketing via traditional media campains, such as Billboards, Radio, TV, Newspapers. This will increase the immediate "hit rate" on your website, leading to higher "page ranking".